Credits:

Models: Agnieszka Mrowka, Agnieszka Serek

Stella mccartney Fashion Film

 Role: Creative Director, Stylist, Filmmaker, video editor

BRIEF: PRODUCING THE SHORT FASHION FILM, INSPIRED BY Stella McCartney and her vision of sustainability, taking the form of environmental manifesto, calling for a change in our destructive approach to our planet.

The created storyboard, illustrating my concept of humans reconnecting with nature, providing them with relaxation and calmness. The films draws the story of a dream, recalling the childhood memories from one sunny day, spent together with the old friend in her grandparents’ beautiful garden.

Research Journal

The concept for my film started from researching the various fashion genres, which one of them caught my attention in particular. Thus, I decided to look up the meaning of the term “considered”, providing myself with starting point for analysing different fashion brands and their approach to environment. By finding the true key player of this genre in Stella McCartney, I decided to produce the moving content impacted majorly by the designer’s Winter 2019 Campaign, accenting the need for introducing more considered approach to environment, focusing on living in harmony with nature and appreciating the beauty of our planet.

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