The important part of the concept was also its launch, proposed as the physical three days event, allowing the customers to personalise their version of charms exclusively during this time as well as get to know more Zandra Rhodes as a persona and the designer, simultaneously socialising with others and reconnecting with nature through the event’s outdoor form. The event aimed into improvement of the client’s connection with customers and becoming more trustworthy as a brand while sharing designer’s personal side, impacting her approach to design. To illustrate my idea, I created the mock-up of the space by using app ‘HD3D Outdoor‘. Enjoy the virtual walk through the event in the video below.

To visualise even more my concept, I created a mock-up of some Zandra Rhodes charms as products, revealing themselves on Pandora website, ready to be purchased in the unique packaging, combing in their designs Rhodes as well as Pandora jewellery aesthetics.

The crucial part in promoting the collaboration will also be the creation of the short promotional video, introducing the new story of Zandra Rhodes’s brand through its storytelling based on the idea of the designer’s house full of patterns, colours and plants.