By looking at different logos and researching the designing trends, I decided to create two separate logos; one representing my creative studio, and another as signature logo of myself. Thus my idea was to work with the first letters of my name and surname, as well as the name of my brand ‘Aprel’, the word-play between apparel and my month birth- April.

The important part of the project was also the creation of inspirational mood boards which showed my interest in playing around various shapes, initially aiming into the use of blob in my logo to introduce subtle and artistic aesthetics. The concept was to keep it simple but add some embellished details to make it appealing to the viewer.